August 17, 2010 For Immediate Release



Reality-based Gaming Hits the Slopes for the 2010/11 Ski Season

Phresheez Presents SnowQuest



Phresheez, the leading skiing and snowboarding app for iPhone, Android, and BlackBerry, hit the slopes last season tracking our user's runs, finding their friends, and sharing their adventures -- all for free. It was a great year and Phresheez users hit over 120 resorts, and put in close to 200,000 miles. Phresheez users also started a new lunchtime and after ski ritual of comparing their charts and maps with their friends.


This year Phresheez introduces SnowQuest, taking competition with your friends to a whole new level. Ski or ride with your friends and Phresheez automatically turns your days into SnowQuest games that you can view on your phone and on the web. See instantly how you stack up against your friends in games like Top Dog, Scorched Snow, Slacker, and The Long Slog. SnowQuest games are fun for skiers and snowboarders of all types and levels.


SnowQuest is the first in the new genre of reality-based gaming. Reality-based games merge real-world accomplishments with social gaming to produce a whole new level of interactive entertainment that gets you moving.


Phresheez would like to provide you with a personal preview of SnowQuest to see for yourself how SnowQuest makes skiing and riding into a whole new experience on the mountain.


Challenge Your Friends, Conquer the Mountain, SnowQuest: The Game is Real


For more information about Phresheez and SnowQuest, visit us at or feel free to email Mike at